Description
Job Description
Full job description
Key Responsibilities:
Campaign Strategy and Planning:
· Develop comprehensive online advertising strategies aligned with client objectives.
· Plan and execute campaigns across Google Ads, Meta Ads, and Native Advertising platforms.
Ad Creation and Copywriting:
· Create Landing page strategy for Leads ads
· Create compelling and visually appealing ad copies for different platforms.
· Collaborate with the creative team to develop engaging visuals and ad creatives.
Platform Management:
· Expertise in managing campaigns on Google Ads, Meta Ads Manager, and Native Advertising platforms, Remarketing Ads
· Stay updated on platform changes, updates, and new features.
Budget Management and Optimization:
· Manage advertising budgets effectively to maximize ROI.
· Utilize data-driven insights to optimize campaigns for better performance.
Performance Analysis and Reporting:
· Monitor and analyze campaign performance using analytics tools.
· Generate regular reports, providing insights and recommendations for improvement.
Audience Targeting and Segmentation:
· Conduct thorough audience research to identify and target the most relevant audience segments.
· Implement effective audience segmentation strategies for personalized targeting.
A/B Testing and Continuous Optimization:
· Implement A/B testing for ad copies, visuals, and targeting parameters.
· Continuously optimize campaigns to improve key performance indicators.
Client Meetings:
· Conduct regular client meetings to provide detailed campaign status updates and performance reports.
· Collaborate with clients to understand their business goals and align landing page strategies with their objectives.
· Build and maintain strong relationships with clients, ensuring their satisfaction with campaign performance.
· Prepare and deliver engaging presentations to showcase campaign performance metrics, including key performance indicators (KPIs).
Qualifications:
· Bachelor's degree in Marketing, Advertising, or a related field.
· Proven experience of minimum 6 months in managing online advertising campaigns on Google, Meta (Facebook/Instagram) and Native Advertising platforms.
· Strong knowledge of Google Analytics, Google Search Console,
· Microsoft Clarity, SEMRush, Google Tag Manager
Job Type: Full-time
Experience:
online advertising campaigns on Google: 6 months (Required)
online advertising campaigns on Meta (Facebook/Instagram): 6 months (Required)
Google Analytics, Google Search Console: 6 months (Required)
Location:
Lahore (Required)
Skills
Social Media MraketingMarketing ManagerDigital Marketing Management